Passion and Reason

In order to evince the truth considered by itself, conclusive arguments alone are requisite; but in order to convince me by these arguments, it is moreover requisite that they be understood, that they be attended to, that they be remembered by me; and in order to persuade me by them to any particular action or conduct, it is farther requisite that, by interesting me in the subject, they may, as it were, be felt. It is not, therefore, the understanding alone that is here concerned. If the orator would prove successful, it is necessary that he engage in his service all these different powers of the mind, the imagination, the memory, and the passions.
- George Campbell, The Philosophy of Rhetoric, p. 94 (Harper & Brothers, 1868)

“Sometimes you need a certain rhetoric to get people motivated.”
- Donald Trump in a New York Times interview reported by Julie Hirschfeld in Donald Trump Appears to Soften Stance on Immigration, but Not on Abortion, NYT, Nov. 13, 2016

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