His primary rules were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it.
- Walter C. Langer, A Psychological Analysis of Adolf Hitler, Office of Strategic Services, 1943, p. 51 (also on Amazon, 2012)

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